Service
Private Label Intimate Care, Developed in Italy
Bring a complete intimate care line to market under your own brand, built on the formulation library and category experience of KYSH Cosmetics.
Private label intimate care is the fastest route for a brand, retailer or clinic to enter a category that is growing across Europe, the Gulf region and North America. KYSH Labs develops that line for you: cosmetic formulations dedicated to the vulva and the external intimate area, adapted to your positioning, your price architecture and the expectations of your audience.
Unlike a generic contract manufacturer, KYSH Labs originates from a live consumer brand. Every recommendation — texture, pH, fragrance approach, packaging, claim wording — is informed by how intimate care products actually perform in retail, in pharmacies and in professional environments. That perspective shortens development cycles and reduces the number of samples needed before a line is approved.
Who it is for
Designed for selected partners.
Private label suits partners who already own an audience and want a differentiated intimate care offer without building a laboratory of their own.
- Cosmetic and wellness brands extending into intimate skincare
- Retailers and e-commerce groups launching an exclusive line
- Clinics, gynaecology practices and aesthetic centres with a dispensing channel
- Distributors seeking a proprietary category product for their market
What is included
From formulation to finished product.
Each private label programme is delivered as a complete, market-ready package rather than a bulk formula.
- Category and competitive review for your target market
- Formulation selection or adaptation from the KYSH Labs library
- pH-appropriate, fragrance-considered development for vulvar skin
- Stability, packaging compatibility and tolerance testing
- Product Information File, cosmetic safety assessment and CPNP notification
- Compliant labelling, ingredient listings and claim wording
- Packaging sourcing guidance and artwork coordination
- GMP ISO 22716 production and batch documentation
Process
How the project runs.
A typical private label project runs from brief to first production in 12 to 20 weeks.
- Brief & category fit — positioning, audience and claims strategy.
- Formulation & sampling — laboratory development and iterative samples.
- Stability, compatibility & tolerance testing on sensitive intimate skin.
- Regulatory dossier — PIF, safety assessment and CPNP notification.
- Production & launch support — GMP ISO 22716 manufacturing in Italy.
Formats
Formats we develop.
Formats are selected around the routine you want your customer to adopt.
- Intimate cleansers and gentle washes
- Vulvar serums and concentrated treatments
- Soothing mists and refreshing sprays
- Barrier and comfort creams
- Single-use wipes and travel formats
Minimum order quantities start from 1,000 units per reference, which keeps a first launch realistic for independent brands while remaining scalable for retail groups. Every formulation remains cosmetic in nature: the objective is comfort, hydration and skin quality of the vulvar area, expressed through claims that are accurate, compliant and defensible.
Questions
Frequently asked.
What is private label intimate care?
Private label intimate care means the product is developed and manufactured by KYSH Labs and sold under your own brand name. You own the brand, the packaging and the commercial relationship; we own the formulation work, the testing and the regulatory documentation.
What is the minimum order quantity for a private label line?
Minimum order quantities start from 1,000 units per reference and depend on format, packaging and level of customisation. Launching with two or three complementary references is the most common starting point.
Are the formulations suitable for sensitive vulvar skin?
Yes. Vulvar skin is thinner and more reactive than facial skin, so formulations are pH-appropriate, fragrance-considered and assessed for tolerance on sensitive intimate skin before production.
Can I sell the line outside the European Union?
Yes. Formulations, labelling and documentation can be adapted to the requirements of your destination market, working with local regulatory partners where a registration is needed.
Related services
White Label Intimate Skincare
Proven intimate skincare formulations, available under your own name, with the shortest possible path from decision to shelf.
DiscoverCustom Formulation
Bespoke vulvar and intimate skincare development for partners with a specific concept, active system or audience to serve.
DiscoverContact
Develop Your Next Intimate Skincare Project.
Every project begins with a conversation. Whether you are exploring a private label opportunity, a wellness concept, a hospitality program or a custom formulation project, KYSH Labs would be pleased to learn more.